Tradition Meets TikTok • Consumer Goods
Pelikan
Revitalizing a 185-year-old heritage brand with modern social media strategies on META and TikTok.
Years of brand history leveraged
Increase in social engagement
International audience growth
Active social platforms managed
Campaign Content
See the content that drove the results.
Services Provided
- Social Media Marketing
- TikTok Strategy
- Content Creation
- Influencer Marketing
- Brand Strategy
Platforms
Overview
Pelikan Vertriebsgesellschaft mbH & Co.KG, founded in 1838, is one of Germany's most traditional manufacturers of stationery and office supplies. With over 185 years of history, Pelikan represents high-quality writing instruments, artist supplies, and school products.
The company is especially renowned for its fountain pens and student products that have accompanied generations through their educational journey. Our challenge was to bridge this rich heritage with modern digital audiences.
The Challenge
Heritage brands face a unique dilemma: how to honor their history while staying relevant to younger generations. Pelikan needed to reach Gen Z and Millennial audiences on platforms like TikTok without alienating their loyal customer base. The brand's traditional image, while valuable, created barriers to engaging with digital-native consumers.
Our Solution
Our approach combined heritage marketing with modern social tactics:
Client Feedback
"They understood that our heritage is our strength, not a limitation. The way they connected our 185-year story with TikTok's young audience was remarkable."
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