Social Advertising • Beverage & FMCG
Köstritzer
Performance-driven social advertising campaigns for a historic German brewery driving measurable brand growth.
Increase in brand awareness
Years of brewing tradition
Optimized audience segments
Efficient ad spend performance
Services Provided
- Social Advertising
- Performance Marketing
- Creative Production
- Analytics & Reporting
- Campaign Optimization
Platforms
Overview
Köstritzer, one of Germany's most renowned black beer brands, has a brewing tradition dating back to 1543. The brewery is famous for its distinctive Schwarzbier (black beer) and represents authentic German brewing craftsmanship.
Our challenge was to increase brand awareness and engagement among a younger demographic while honoring the brand's nearly 500-year heritage and premium positioning.
The Challenge
Traditional beverage brands face declining relevance among younger consumers who increasingly seek craft and artisanal alternatives. Köstritzer needed to communicate its authentic craftsmanship and unique product qualities to a new generation while maintaining appeal with existing loyal customers.
Our Solution
We implemented a comprehensive social advertising program:
Client Feedback
"The 40% increase in brand awareness exceeded our targets. Their data-driven approach delivered real, measurable results."
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