
Employer Branding • Security Services
WeWatch Security
Building an employer brand and recruiting pipeline for a security company through strategic social media.
Consistent candidate pipeline
Enhanced employer reputation
Optimized recruiting journeys
Strong candidate interaction
Services Provided
- Employer Branding
- Recruiting Campaigns
- Content Creation
- Performance Marketing
- Funnel Optimization
Platforms
Overview
WeWatch Security provides professional security services across Germany. In an industry facing significant staffing challenges, the company needed to differentiate itself as an employer of choice and build a sustainable recruiting pipeline.
Our approach combined employer branding with performance marketing to create a comprehensive recruiting strategy that attracts qualified candidates.
The Challenge
The security industry struggles with high turnover and difficulty attracting qualified candidates. Traditional job boards yield diminishing returns, while the industry's image often deters potential applicants. WeWatch needed a fresh approach to recruiting that would build long-term employer brand equity.
Our Solution
We developed an integrated employer branding and recruiting strategy:
Client Feedback
"For the first time, we have a consistent pipeline of qualified applicants. The employer brand they built has transformed our recruiting."
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