WeWatch Security
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Employer BrandingSecurity Services

WeWatch Security

Building an employer brand and recruiting pipeline for a security company through strategic social media.

Strong

Consistent candidate pipeline

Employer

Enhanced employer reputation

Active

Optimized recruiting journeys

High

Strong candidate interaction

Services Provided

  • Employer Branding
  • Recruiting Campaigns
  • Content Creation
  • Performance Marketing
  • Funnel Optimization

Platforms

FacebookInstagramLinkedIn

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Overview

WeWatch Security provides professional security services across Germany. In an industry facing significant staffing challenges, the company needed to differentiate itself as an employer of choice and build a sustainable recruiting pipeline.

Our approach combined employer branding with performance marketing to create a comprehensive recruiting strategy that attracts qualified candidates.

The Challenge

The security industry struggles with high turnover and difficulty attracting qualified candidates. Traditional job boards yield diminishing returns, while the industry's image often deters potential applicants. WeWatch needed a fresh approach to recruiting that would build long-term employer brand equity.

Our Solution

We developed an integrated employer branding and recruiting strategy:

Employer Brand Content: Authentic stories from current employees
Career Awareness Campaigns: Targeting individuals seeking stable, meaningful careers
Application Funnels: Streamlined social-to-application journeys
Retargeting Programs: Nurturing interested candidates through the decision process
Community Building: Creating a sense of belonging and team culture

Client Feedback

"For the first time, we have a consistent pipeline of qualified applicants. The employer brand they built has transformed our recruiting."

H

HR Director

WeWatch Security

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