Nebenan Stiftung
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NGO PerformanceNonprofit

Nebenan Stiftung

Driving community engagement and neighborhood activation through performance marketing for a nonprofit foundation.

Activated

Neighborhood engagement

Promoted

Neighborhood Day participation

High

Optimized ad spend

Recruited

Event organizers signed up

Services Provided

  • Performance Marketing
  • Social Advertising
  • Community Management
  • Content Creation
  • Campaign Strategy

Platforms

FacebookInstagram

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Overview

Nebenan Stiftung (Neighbors Foundation) is a nonprofit organization dedicated to strengthening neighborhood connections and community bonds across Germany. Their flagship initiative, "Neighborhood Day," brings communities together through local events and activities.

Our goal was to maximize participation and awareness while working within typical nonprofit budget constraints.

The Challenge

Nonprofit organizations face unique marketing challenges: limited budgets, complex messaging, and the need to inspire action rather than purchases. Nebenan Stiftung needed to reach potential participants and volunteers while efficiently managing ad spend and demonstrating clear impact.

Our Solution

We implemented a performance-driven community activation strategy:

Hyper-Local Targeting: Geographic precision to reach neighborhood-level audiences
Event Promotion Campaigns: Driving registrations and participation for Neighborhood Day
Volunteer Recruitment: Targeted campaigns to attract event organizers
Community Stories: Authentic content featuring real neighborhood connections
Budget Optimization: Maximizing impact within nonprofit budget constraints

Client Feedback

"They understood our mission and constraints. The community activation we achieved exceeded our expectations while staying within budget."

C

Campaign Manager

Nebenan Stiftung

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